Accounting 1 500100CW
Grades 10, 11, 12
1 unit
This course helps students develop the skills necessary for the highly technical interaction between accounting and business. Students focus on accounting concepts, principles and practices. They also study procedures used in an accounting cycle as applied to several different kinds of business operations. Use of the computer in simulated activities gives students an opportunity to see the advantages of technology in accounting procedures.
Advertising (LTC, RBHS, WKHS) 547000CW
Grades 12, 11, 10
1 unit
Prerequisite: Marketing or Marketing (with Sports and Entertainment Emphasis)
Industry Credential Alignment: Google AdWords
This course is suggested for students who are considering a career in business and marketing. Students learn concepts of advertising, planning strategies, communications skills, and professional development. Students will complete hands- on activities involving budget development, media selection, ad design, and preparation of ads for various media. Course content also covers publicity, visual merchandising, and special sales events. Career opportunities, work ethic, communication strategies, and mathematics skills are addressed. This is a required course for the Marketing Communications major.
Business Law (LTC, WKHS) 504400CW
Grades 12, 11, 10
1 unit
This course provides students with knowledge of the legal environment in which adults live and work, including such areas as contracts, estates, marriage, divorce and consumer protection. Students study true situations that demonstrate how business and personal law impact on the lives of young people and adults. Students focus on the legal principles related to constitutional, criminal, civil and administrative laws, as well as the court system.
Digital Publication Design (GHS, PHS, RBHS, WKHS) 517602CW
Grades 10, 11, 12
1 unit
Industry Credential Alignment: Adobe Certified Associate – Illustrator
Students create professional level publications using various graphics and text software and techniques. Students create, format, illustrate, design, edit/revise, and print publications while emphasizing productivity of digitally produced newsletters, flyers, brochures, reports, advertising materials, and other publications. Proofreading, composition, and communication skills are included. Students use the following software programs: Adobe InDesign, Illustrator, and Photoshop as well as Microsoft Word and Publisher.
Entrepreneurship 540000CW
Grades 12, 11, 10
1 unit
This course is suggested for students who are considering opening their own business or having a career in business or marketing. They learn how to setup and operate a profitable business, starting with a business plan. This course helps them understand business operations, and provides them with the techniques, skills, sources of data and detailed information needed to operate a profitable business.
Image Editing 534002CW
Grades 9, 10, 11, 12
1 unit
Students are instructed in the fundamental features of using digital imaging software in editing and designing both photos and graphics. Students also learn the use of technologies related to digital imaging such as: basic computer operations; file sharing across networks; digital scanning; digital photography; preparing documents for output to various types of high resolution printers, and color calibration. Successful completion of Image Editing helps provide a foundation for continued training as well as complementary training for related coursework.
Integrated Business Applications 1 502000CW
Grades 9, 10, 11, 12
1 unit
Industry Credential Alignment: Microsoft Office Specialist – Word, Excel, PowerPoint
Be college ready! Achieve nationally recognized certifications! This course provides in-depth instruction in Microsoft Office applications, the industry and college preferred software, and leads to national certifications. Students who want to learn about file management and how to effectively and efficiently use computer software should enroll in this course. Students in a variety of career paths will benefit from understanding and using word processing, spreadsheet, and presentation software. Students will have the opportunity to finish the course with up to three Microsoft Office Specialist certifications that will enhance their college applications and resumes. In Word, students will learn how to create and format documents, including flyers, letters, resumes, proposals, tables, and reports. In Excel, students will learn how to write simple and logical formulas, analyze spreadsheet data, and turn data into easy to read charts. In PowerPoint, students will use advanced features to enhance presentations, such as
adding media. All of these skills will help students successfully complete class work at both the high school and college levels and be technologically prepared with necessary workplace skills.
Professional and Leadership Development 517800CW
Grades 12, 11, 10
1 unit
Prerequisite: Must be enrolled in a CTE course or a member of a Career & Technical Student Organization (CTSO-DECA, FFA, HOSA, SkillsUSA)
Students study leadership skills necessary for success in careers through effective communications, problem- solving techniques, and managing resources and meetings. Students develop an understanding of community service as a part of their civic and professional responsibilities.
Fashion Marketing (LTC) 541000CW
Grades 12, 11, 10
1 unit
This course is designed to introduce students to some of the basic fashion principles within the retail industry and provide students with a general overview of factors that affect apparel selection. Course topics include fashion terminology, color and color schemes, silhouettes and body types, fiber and fabric construction, the fashion cycle and theories of fashion movement, and careers within the retail industry. Students also research the history of fashion and significant fashion designers. This course is largely project based and should help prepare students for a possible career within the retail industry.
Marketing 542100CW
Grades 12, 11, 10
1 unit
Note: Students may choose Marketing or Marketing (with a Sports and Entertainment Emphasis 542103CW). Credit cannot be earned in both courses.
This course prepares students for careers in business, marketing, management and entrepreneurship. Students develop competencies in business fundamentals including human relations, communications, selling, promotion and financing. The instructional program emphasizes the competencies necessary for an individual to achieve success in advertising, buying, fashion merchandising, banking, tourism and business ownership. The importance of the free-enterprise system in a global economy and the American work ethic is stressed. Students learn the importance of the free-enterprise system in a global economy and a strong work ethic. This course leads to 4 Marketing Majors: Marketing Management, Merchandising, and Marketing Analytics.
Marketing (GHS, LTC, RBHS, WKHS) 542103CW
(with a Sports and Entertainment Emphasis)
1 unit
Grades 12, 11, 10
Note: Students may choose Marketing or Marketing (with a Sports and Entertainment Emphasis). Credit cannot be earned in both courses.
Marketing (with a Sports and Entertainment Emphasis) is for students who plan to pursue a college degree or a career in the sports and entertainment industry. Students study marketing concepts and examine economic, marketing, and business fundamentals in the sports and entertainment industry. In addition, they examine key marketing functions including selling, promotion, and distribution. This course leads to 4 Marketing Majors: Marketing Management, Marketing Communications, Merchandising, and Marketing Analytics.
Marketing Analytics (LTC) 542300CW
Grade 12, 11
1 unit
Prerequisite: Marketing or Marketing (with Sports and Entertainment Emphasis)
Industry Credential Alignment: Google Analytics
By conducting research, students explore trends, needs, and challenges within a given target market. Students use various research methods and technology to analyze findings and present recommendations to implement successful marketing research strategies. This is a required course for the Marketing Analytics major.
Marketing Management (LTC, RBHS, WKHS) 543101CW
Grades 12, 11
1 unit
Prerequisite: Marketing or Marketing (with a Sports and Entertainment Emphasis)
Industry Credential Alignment: Microburst Learning Employability Soft Skills
This course further prepares students for careers in business, marketing, management and entrepreneurship. It expands students’ knowledge to make decisions concerning location, promotion, planning, pricing and competition. Each student selects a type of business and develops a business plan to include financing, organization, management and marketing. Students develop competencies in business fundamentals including human relations, communications, selling, promotion and financing. The curriculum stresses the importance of the free-enterprise system in a global economy and the American work ethic. The instructional program emphasizes the competencies necessary for an individual to achieve success in marketing fields such as advertising, buying, fashion merchandising, banking, tourism and business ownership. The skills developed in marketing help students pursue degrees in business administration, retailing, marketing and management. This is a required course for the marketing management major.
Merchandising (LTC, RBHS, WKHS) 543000CW
(with a Fashion Emphasis at LTC)
1 unit
Grades 12, 11, 10
Prerequisite: Marketing (RBHS, WKHS), Fashion Marketing (LTC)
With a focus on fashion, students prepare to function as professional buyers of resale products and product lines for stores, chains, and other fashion-oriented retail enterprises. Topics include product evaluation, merchandising, applicable aspects of brand and consumer research, principles of purchasing, and negotiation skills.
Social Media Marketing (LTC) 503400CW
Grade 12, 11, 10
1 unit
Prerequisite: Marketing or Marketing (with a Sports and Entertainment Emphasis)
Industry Credential Alignment: Google AdWords
Social media has changed communication channels and created challenges for marketing in the digital age. Because of the change in technology and communication, marketing managers must take on a different approach. In this course, students will learn how businesses market on social media and how to create a social media strategy. Through lecture, discussions, and online simulation, students will learn about the optimal marketing strategy for social media. Topics that are discussed include the importance of influencers and brand advocates, the benefits of listening and aligning objectives with goals.
This course introduces students to the current field of social media and prepares them to explore and create successful social media strategies for businesses. This course gives students the knowledge, tools, and methods to use different social media tools in order to educate and connect with customers, promote and sell products and services, and develop new business.
