Marketing

Sandy Dunovant

My name is Sandy Dunovant, and I am a Marketing teacher. After working in marketing and sales for 14 years, I decided to follow my heart and become a teacher. I was fortunate to begin my teaching career at Lexington Technology Center and hope to be here for many more. I received a BA from the University of South Carolina in Broadcast Management in 1985, and I continued my education by taking courses through the Critical Needs alternative certification program in 2000 when I started teaching at LTC. I believe that my experience in industry is extremely helpful as I share marketing strategies and techniques with my students. I work to bring experts into my classroom to speak with my students, and I take my students on field studies that will expose them to concepts that we learn about in the classroom. I am passionate about student involvement in DECA because it opens doors and gives students experience that will help them be successful in college and the work place.

Marcy O'Brien

My name is Marcy O’Brien and I've taught Fashion Marketing and Business courses here at LTC since 2012.   Before teaching I ran my own small home-based fashion business for over 17 years.  I am excited to bring the knowledge and experience from that venture into the classroom.  I received my undergraduate degree in Business from Southern Wesleyan University and my Masters in Education from Walden University.

Sarah Gillespie

Education

  • Bachelor of Arts in Marketing and Logistics, Clayton State University
  • Master's in Business Administration candidate

I entered the teaching profession by completing the PACE program and I'm currently working on my MBA in order to better serve the students in Lexington One.  I enjoy teaching business and marketing and helping students plan and prepare for life after graduation.

Courses

Advertising (LTC, RBHS, WKHS)
Grades 10–12   1 unit
This course is suggested for students who are considering a career in business and marketing. Students learn about concepts of advertising, planning strategies, communications skills, and professional development. Students will complete hands- on activities involving budget development, media selection, ad design, and preparation of ads for various media. Course content also covers publicity, visual merchandising, and special sales events. Career opportunities, work ethic, communication strategies, and mathematics skills are addressed. This is a required course for the Marketing Communications major.

Entrepreneurship 
Grades 12, 11, 10   1 unit
This course is suggested for students who are considering opening their own business or having a career in business or marketing. They learn how to setup and operate a profitable business, starting with a business plan. This course helps them understand business operations, and provides them with the techniques, skills, sources of data and detailed information needed to operate a profitable business.

Fashion Marketing (LTC)
Grades 11, 10, 12   1 unit
This course is designed to introduce students to some of the basic fashion principles within the retail industry and provide students with a general overview of factors that affect apparel selection. Course topics include fashion terminology, color and color schemes, silhouettes and body types, fiber and fabric construction, the fashion cycle and theories of fashion movement, and careers within the retail industry. Students also research the history of fashion and significant fashion designers. This course is largely project based and should help prepare students for a possible career within the retail industry.

Merchandising (LTC, RBHS, WKHS)
(with a Fashion Emphasis at LTC)   1 unit
Grades 11–12
Prerequisite: Marketing (RBHS, WKHS), Fashion Marketing (LTC)
W
ith a focus on fashion, students prepare to function as professional buyers of resale products and product lines for stores, chains, and other fashion-oriented retail enterprises. Topics include product evaluation, merchandising, applicable aspects of brand and consumer research, principles of purchasing, and negotiation skills.

Marketing
Grades 10, 11, 12   1 unit
Note: Students may choose Marketing or Marketing (with a Sports and Entertainment Emphasis). Credit cannot be earned in both courses.
This course prepares students for careers in business, marketing, management and entrepreneurship. Students develop competencies in business fundamentals including human relations, communications, selling, promotion and financing. The instructional program emphasizes the competencies necessary for an individual to achieve success in advertising, buying, fashion merchandising, banking, tourism and business ownership. The importance of the free-enterprise system in a global economy and the American work ethic is stressed. Students learn the importance of the free-enterprise system in a global economy and a strong work ethic. This course leads to 4 Marketing Majors: Marketing Management, Merchandising, and Marketing Analytics.

Marketing (GHS, LTC, RBHS, WKHS)
(with a Sports and Entertainment Emphasis)  1 unit
Grades 10, 11, 12
Note: Students may choose Marketing or Marketing (with a Sports and Entertainment Emphasis). Credit cannot be earned in both courses.
Marketing (with a Sports and Entertainment Emphasis) is for students who plan to pursue a college degree or a career in the sports and entertainment industry. Students study marketing concepts and examine economic, marketing, and business fundamentals in the sports and entertainment industry. In addition, they examine key marketing functions including selling, promotion, and distribution. This course leads to 4 Marketing Majors: Marketing Management, Marketing Communications, Merchandising, and Marketing Analytics.

Marketing Management (LTC, RBHS, WKHS)
Grades 12, 11   1 unit
Prerequisite: Marketing or Marketing (with a Sports and Entertainment Emphasis)
This course further prepares students for careers in business, marketing, management and entrepreneurship. It expands students’ knowledge to make decisions concerning location, promotion, planning, pricing and competition. Each   student selects a type of business and develops a business plan to include financing, organization, management and marketing. Students develop competencies in business fundamentals including human relations, communications, selling, promotion and financing. The curriculum stresses the importance of the free-enterprise system in a global economy and the American work ethic. The instructional program emphasizes the competencies necessary for an individual to achieve success in marketing fields such as advertising, buying, fashion merchandising, banking, tourism and business ownership. The skills developed in marketing help students pursue degrees in business administration, retailing, marketing and management. This is a required course for the marketing management major.

Marketing Analytics (LTC)
PREVIOUSLY Marketing Research  1 unit
Grade 12, 11
Prerequisite: Marketing or Marketing (with Sports and Entertainment Emphasis)
By conducting research, students explore trends, needs, and challenges within a given target market. Students use various research methods and technology to analyze findings and present recommendations to implement successful marketing research strategies. This is a required course for the marketing management major.

Social Media Marketing (LTC)
Grade 12, 11, 10   1 unit
Prerequisite: Marketing or Marketing (with a Sports and Entertainment Emphasis)
Social media has changed communication channels and created challenges for marketing in the digital age. Because of the change in technology and communication, marketing managers must take on a different approach. In this course, students will learn how businesses market on social media and how to create a social media strategy. Through lecture, discussions, and online simulation, students will learn about the optimal marketing strategy for social media. Topics that are discussed include the importance of influencers and brand advocates, the benefits of listening and aligning objectives with goals.
This course introduces students to the current field of social media and prepares them to explore and create successful social media strategies for businesses. This course gives students the knowledge, tools, and methods to use different social media tools in order to educate and connect with customers, promote and sell products and services, and develop new business.