Marketing


Sandy Dunovant

My name is Sandy Dunovant, and I am a Marketing teacher. After working in marketing and sales for 14 years, I decided to follow my heart and become a teacher. I was fortunate to begin my teaching career at Lexington Technology Center and hope to be here for many more. I received a BA from the University of South Carolina in Broadcast Management in 1985, and I continued my education by taking courses through the Critical Needs alternative certification program in 2000 when I started teaching at LTC. I believe that my experience in industry is extremely helpful as I share marketing strategies and techniques with my students. I work to bring experts into my classroom to speak with my students, and I take my students on field studies that will expose them to concepts that we learn about in the classroom. I am passionate about student involvement in DECA because it opens doors and gives students experience that will help them be successful in college and the work place.

Marcy O'Brien

Sarah Gillespie

Courses

Advertising (GHS, LTC, WKHS)
Grades 10–12 1 unit

This course is suggested for students who are considering a career in business and marketing. Students learn about concepts of advertising, planning strategies, communications skills, and professional development. Students will complete hands-on activities involving budget development, media selection, ad design, and preparation of ads for various media. Course content also covers publicity, visual merchandising, and special sales events. Career opportunities, work ethic, communication strategies, and mathematics skills are addressed. This is a required course for the Marketing Communications major.

Entrepreneurship (GHS, LTC, WKHS)
Grades 12, 11 (1 unit)

 This course is suggested for students who are considering opening their own business or having a career in business or marketing. They learn how to set up and operate a profitable business, starting with a business plan. This course helps them understand business operations, and provides them with the techniques, skills, sources of data and detailed information needed to operate a profitable business. This is a required course for the Marketing Communications major and a complementary course for the Merchandising major.

Fashion Merchandising 1 (LTC, WKHS)
Grades 11, 10, 12 (1 unit)

This course is designed to introduce students to some of the basic fashion principles within the retail industry and provide students with a general overview of factors that affect apparel selection. Course topics include fashion terminology, color and color schemes, silhouettes and body types, fiber and fabric construction, the fashion cycle and theories of fashion movement, and careers within the retail industry. Students also research the history of fashion and significant fashion designers. This course is largely project based and should help prepare students for a possible career within the retail industry.

Fashion Merchandising 2 (LTC)
Grades 12, 11 (1 unit)

Prerequisite: Fashion Merchandising 1

This course is a second-level marketing specialty course that focuses on the retail segment of the fashion industry. Students study the organization of the retail fashion segment, retail positioning, merchandise planning and buying, fashion sales and service, fashion promotion, merchandise planning and buying, fashion sales and service, fashion promotion, visual merchandising, special events and fashion forecasting. Completers are well- prepared to continue post-secondary studies in fashion merchandising or marketing or to pursue employment in fashion merchandising, sales and sales support services, or retail management.

International Business and Marketing (LTC)
Grades 12, 11 (1 unit)

Prerequisite: Completion of Level 1 in a world language

This course is suggested for students considering a career in business, marketing or foreign relations. Course topics include global economics, governments and business law, culture and ethics, marketing and consumer behavior, and business management. Students research different countries and apply this information to a variety of business activities as well as take an in-depth look at different international companies.

Marketing
Grades 11, 10, 12 (1 unit)

This course prepares students for careers in business, marketing, management and entrepreneurship. Students develop competencies in business fundamentals including human relations, communications, selling, promotion and financing. The instructional program emphasizes the competencies necessary for an individual to achieve success in advertising, buying, fashion merchandising, banking, tourism and business ownership. The importance of the free-enterprise system in a global economy and the American work ethic is stressed. Students learn the importance of the free-enterprise system in a global economy and a strong work ethic. This is a required course for the Marketing Communications, Merchandising, and Marketing Management majors.

Marketing Management (LTC, WKHS)
Grades 11, 12 (1 unit)

Prerequisite: Marketing

This course further prepares students for careers in business, marketing, management and entrepreneurship. It expands students’ knowledge to make decisions concerning location, promotion, planning, pricing and competition. Each student selects a type of business and develops a business plan to include financing, organization, management and marketing. Students develop competencies in business fundamentals including human relations, communications, selling, promotion and financing. The curriculum stresses the importance of the free-enterprise system in a global economy and the American work ethic. The instructional program emphasizes the competencies necessary for an individual to achieve success in marketing fields such as advertising, buying, fashion merchandising, banking, tourism and business ownership. The skills developed in marketing help students pursue degrees in business administration, retailing, marketing and management. This is a required course for both the Marketing Communications and Marketing Management majors.

Merchandising (LTC)
Grade 11, 12 (1 unit)

This course is designed for students who are interested in the buying or distribution end of the retail industry. Students focus on the process of planning, buying, pricing, and evaluating the sales of goods in a simulated retail environment. Students learn to use percentages, mark-ups, and profit formulas to determine the successfulness of merchandising strategies. Students learn buying, assortment planning, pricing, inventory control and the logistics involved with the channels of distribution.

Visual Merchandising (LTC)
Grades 12, 11 (1 unit)

This course is a marketing specialty course and focuses on: the history and organization of visual merchandising; color, line, and design; lighting; types of displays and setting; store interiors and exteriors; display window construction; mannequins and fixtures; display techniques; store planning and design; point-of-purchase displays; exhibit and trade show design; and industry trends. Visual Merchandising may be used toward Marketing and Fashion Merchandising completer requirements, and is highly recommended for students enrolling in Fashion Merchandising 2. It may be taken prior or concurrent to Fashion Merchandising 2.